At the New York Market – Mytex is doing it for the fans.
This week, the company unveils its new Show Ur Colors line, a multi-category collection that features the most popular colors for national sports leagues and colleges.
“There’s always a fan out there,” said Scott Miller, VP of sales and marketing. “It isn’t seasonal. It’s 24/7 – every day of the year.”
His “aha moment” occurred during the summer World Cup games after he noticed a group of women rooting for Brazil’s team. They were dressed in green shorts and yellow shirts – but not sporting logos, so clearly not wearing officially licensed team wear.
The Show Ur Colors collection was designed not to reflect a single sport or school, but to cross as many as possible. “An Ohio State fan will decorate their dorm room with the colors. Maybe Mom and Dad can’t afford a $24 Ohio State towel, but they can still find the colors,” Miller said.
The collection started with reversible towels that are lint-free and color-fast, then grew into bath mats, bedding, sheets, window and throws. Each classification has a good/better/best construction, with the exception of the $16.99 shower curtain.
Pricing ranges from $49.99 to $79.99 for four-piece bedding ensembles, $19.99 to $39.99 for sheet sets, $16.99 to $24.99 for throws and $17.99 to $19.99 for a window panel.
There are three pricing tiers for bath towels: $20.99 for a three-piece set, $32.99 for a four-piece set (two bath, two hand) and $41.99 for six-piece sets.
Contact us, for more information and to connect with our sales team to discuss bringing this collection to your store.
Note: This article was originally featured in Home Textiles Today.